Since JOIE.com's inception in 2001, JOIE has successfully filled a void in the contemporary clothing market. Unlike other brands JOIE provides the modern, fashion savvy customer with a global wardrobe. Today Joie.com is best known for offering feminine tops, dresses and cashmere sweaters. The JOIE concept has always been "Casual, Comfortable and Luxurious. The JOIE collection is constantly inspired by Southern California, its casual yet sophisticated way of life is translated directly into JOIE designs. The JOIE girl enjoys wearing casual, comfortable clothes accented by luxurious fabrics and details inspired by her travel throughout the world.

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